Buffalo Games — Product Launch & PDP Optimization
Role: Marketing Intern
Industry: Consumer Products / Toys & Games
Timeline: 2025
Overview
Buffalo Games is a leading consumer products company specializing in puzzles, toys, and games sold across major retail and e-commerce platforms. I supported national product launches by developing creative assets, optimizing PDPs, and producing social-first content to improve product visibility and engagement
Key Learnings
This project strengthened my ability to balance creative storytelling with performance-driven design, while working within brand and retail constraints.
Execution
Designed hero images, sticker visuals, and lifestyle photography for product launches
Created high-converting PDP assets optimized for Amazon and Target
Developed press kits with clear product narratives and branded layouts
Produced short-form TikTok and Instagram videos to support retail rollout
Collaborated with cross-functional teams to iterate quickly based on feedback
Results & Impact
Improved PDP clarity and visual consistency across retail platforms
Supported national product launches with cohesive, on-brand creative
Increased engagement through platform-native social content
Challenge
Buffalo Games launched multiple products simultaneously across Amazon, Target, and retail channels. The challenge was to clearly communicate product value, maintain brand consistency, and stand out in a competitive category while supporting both e-commerce conversion and brand storytelling.
Strategy & Insight
I focused on visual clarity and platform-native storytelling, ensuring each asset aligned with how consumers browse and shop online. The strategy emphasized:
Clear hero imagery to highlight product features
PDP layouts optimized for quick scanning
Social-first video content designed for discovery and engagement
