Vietnamese Association — Community Media & Event Promotion

Role: Media Lead

Industry: Nonprofit / Community Organization

Timeline: 2024

Overview

The Vietnamese Association organized cultural and community events aimed at strengthening connection and participation within the local Vietnamese community. I led media and communication efforts to increase awareness and attendance.

Challenge

The organization needed to boost event visibility and participation while operating with limited resources and volunteer-based support.

Strategy

I focused on clear messaging, culturally relevant storytelling, and consistent visual identity across communication channels to build trust and engagement within the community.

Execution

  • Led media planning and communication strategy for community events

  • Designed visual assets, promotional materials, and social content

  • Coordinated event promotion across digital and offline channels

  • Collaborated with organizers to align messaging and timelines

Results & Impact

  • Increased event participation by 200+ attendees

  • Strengthened community awareness and engagement

  • Improved consistency and professionalism of the organization’s media presence

  • Breaking Barriers: Vietnamese Students & Professionals in the U.S

  • From Student to Professional: A Conversation with Trọng Hiếu

  • The Brightline

  • Viet - NYC

  • The Firelight

  • Next Chapter: Navigating Careers as Vietnamese Professionals in the U.S.

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