NYU Dining — Student Engagement Campaigns
Role: Marketing Assistant
Industry: Education / Campus Services
Timeline: 2024–2025
Overview
NYU Dining provides dining services across campus and regularly promotes programs, events, and student initiatives. I supported marketing efforts aimed at increasing awareness and participation among students.
Challenge
Many dining programs and campus events suffered from low visibility and engagement due to fragmented communication channels.
Strategy
I supported integrated, multi-channel outreach campaigns that combined email marketing, on-campus visuals, and social media communication to reach students where they were most active.
Execution
Designed email templates, posters, and social media graphics
Assisted with event marketing execution for on-campus dining initiatives
Coordinated messaging across multiple touchpoints
Supported real-time engagement during events
Results & Impact
Reached over 15,000 NYU students across campaigns
Contributed to a 15% increase in student attendance
Improved overall awareness and engagement with dining programs
Key Learnings
This role strengthened my understanding of audience segmentation, timing, and channel coordination in a real-world, fast-paced environment.